Chicken Breast Fillet Nichols Ethical Free Range - 550g


Nichols Poultry is one of the most trusted and respected meat brands in Tasmania - they give their free range flock (which is never more than a thousand birds) 24 hour access to natural light, natural ventilation and rolling Tasmanian pastures. The birds also have access to mobile, custom built sheds - so they have ample protection and shelter while grazing freely.

At processing, Nichols will only air-chill their free range birds (rather than spin-chill in chlorinated water) to cool the meat. Spin-chilling ultimately results in the absorption of chlorinated water that may cause bleaching of the meat and bones. Air-chilled poultry is far more natural, flavoursome and brighter in colour. 

To further develop flavour and texture, Nichols age their free range poultry on the bone for a minimum of 4 hours. This process allows the meat to tenderise. As a result, you have minimal weight loss and moisture expulsion when cooking this product. 

Nichols Poultry currently generate 50% of their power requirements from wind turbines and the business has plans to increase this self-sustaining approach over the coming months and years. 

The active movement of the birds, their consumption of fresh pasture and considered processing techniques guarantee you an incredible free range product - this is why Vic’s Premium Quality Meat has chosen to partner exclusively with Nichols Poultry for our online store. 


Photography by Alan Benson from MEAT The Ultimate Companion. Published by Murdoch Books 2019.

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